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Michael Scrivner

Marketing manager for tech, electronics, and gaming with 8+ years experience

Let's build your marketing strategy

My name is Michael Scrivner and I'm a marketer with 8+ years of experience in tech, electronics, and gaming. I recently earned a Masters in Marketing from HEC Paris and I'm ready to join your exciting, career-defining team.

I have managed annual marketing budgets of $100K and teams of direct reports to meet and exceed the goals of large B2B organizations and scrappy B2C start-ups. I'm ready to uncover what your customers need, leverage data to build a marketing strategy, and reach prospects in the most efficient way possible.

Thank you for taking the time to visit this website. Below you will find my skills and samples. Please contact me via the contact page or email (michael.scrivner@hec.edu) if you have any questions.

Marketing Skills

Strategy
Analytics
Research & Analysis
Digital (Ads, SEA, SEO, ASO)
Demand Generation
Conversion Rate Optimization
Martech

Product Skills

Product Strategy
Project Management
Roadmap Development
Technical Writing
UX/UI Expertise
User Research
User Testing

Google Play • 6th July 2022

Mobile Games from Arkadium

I owned acquisition and reporting for Arkadium's mobile games. Leveraging ASO, testing, ads, and automated reporting, we drove over 2 million app installs in a year.

Arkadium • 17th July 2018

Web Games from Arkadium

I owned SEO, product development, user testing, and ad campaigns for Arkadium's web games resulting in $10 million in revenue annually.

TechCrunch • 7th March 2017

AI-Powered Ad Tech from Arkadium

I led B2B marketing for ad tech that placed interactive ads in sports articles. Using ABM campaigns, we built award-winning campaigns for the world's top sports leagues.

SunChemical • 16th May 2016

SunChemical Advanced Materials

I built 80+ SEO-optimized pages for electronics, aerospace, and automotive materials, driving $200+ million in sales from the world's largest companies.